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PL - Offline Media Buying Specialist

BYD Europe · Warsaw, Poland

Posted October 21, 2026

About the Role

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

Key Responsibilities

  • Manage direct offline media buying across TV, radio, OOH/DOOH and print.

  • Negotiate pricing, contracts and commercial terms directly with media owners.

  • Build and maintain strong relationships with media suppliers.

  • Plan and execute offline media campaigns, ensuring cost efficiency and maximum exposure.

  • Manage advertising budgets and optimize media spending.

Monitor campaign performance and identify opportunities for improvement.

Requirements

  • Minimum 5 years of extensive hands-on experience in direct offline media buying.

  • Strong preference for candidates with a media house or media agency background.

  • Proven experience in direct negotiations with media owners and suppliers.

  • Strong network of contacts within the Polish offline media market.

  • Excellent negotiation skills and knowledge of media pricing.

  • Ability to independently manage media buying processes and budgets.

  • Fluent Polish and good command of English.

We Offer

  • Competitive remuneration based on performance and experience.

  • Opportunities for department and company-wide team building events.

  • A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

Location: Poland
Type of Employment: Full-time

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