Senior Product Marketing Manager (Water Treatment Technologies)
Onterris · Portland, Maine
About the Role
About Us
At Onterris, we build careers grounded in purpose, responsibility and real-world impact.
“For Planet and Progress” is our north star that guides everything we do. We believe environmental responsibility and human progress are interconnected, interwoven and international. Our scientists, engineers, field teams, consultants and professionals collaborate across disciplines and geographies, guiding industries and governments, ensuring that communities and environments thrive.
When you join us, you’re not just forging a career, you’re joining a movement. A movement for better thinking, smarter solutions and lasting impact.
Together, we will advance our way of life and protect the integrity of our environment every step of the way.
Are you ready to shape how leading water treatment technologies are positioned, differentiated and brought to market? Join Onterris, where we deliver treatment systems for real-world performance, connecting technical expertise with customer needs to accelerate growth across drinking water, wastewater and industrial water markets.
We're looking for a strategic, commercially minded Senior Product Marketing Manager who can translate complex technologies into compelling customer value propositions and measurable business results. This is an opportunity to lead marketing strategy for a portfolio of priority treatment technologies, strengthen market positioning, identify new growth opportunities and develop high-impact go-to-market programs and campaigns that build brand awareness and drive demand.
If you thrive in a collaborative, fast-paced environment and bring a blend of product marketing expertise, brand understanding, technical curiosity and commercial acumen, we want to hear from you.
A Day in the Life
- Strategic Marketing Leadership: Serve as a trusted marketing advisor to product and business leaders, bringing market insights, strategic recommendations and commercial perspective to guide marketing priorities, challenge assumptions and maximize business impact.
- Product Strategy & Portfolio Marketing: Develop and execute marketing strategies for 2–4 priority water treatment products, aligning positioning, target markets and marketing investments with business objectives and growth opportunities.
- Market Intelligence & Competitive Differentiation: Analyze customer needs, industry trends, regulatory drivers and competing technologies to identify market opportunities, prioritize customer segments and strengthen product differentiation
- Product Positioning & Value Propositions: Translate complex technical capabilities into clear, compelling messaging that demonstrates customer value, including treatment performance, operational efficiency, cost savings and regulatory compliance.
- Content Strategy & Campaign Development: Develop integrated content and campaign strategies across digital channels, case studies, technical materials, webinars, events and other marketing initiatives to build awareness, engage target audiences and generate demand.
- Thought Leadership & Market Engagement: Recognize when and how to leverage thought leadership to address emerging industry challenges, demonstrate technical expertise and strengthen market positioning. Partner with subject matter experts and Marketing & Communications to connect insights with product marketing and commercial priorities.
- Go-to-Market Strategy & Product Launches: Lead marketing planning for product launches, enhancements and new applications, coordinating positioning, messaging, campaigns and launch activities to support successful commercialization.
- Sales & Commercial Alignment: Partner with Sales Enablement, product management, engineering, sales and business development to align product messaging with customer needs, support sales readiness and strengthen commercial effectiveness.
- Marketing Performance & ROI: Establish and monitor KPIs to evaluate campaign effectiveness, qualified demand, pipeline contribution, product adoption and revenue influence. Use insights to optimize marketing investments and performance.
- Cross-Functional Collaboration: Work closely with business leaders, technical experts, corporate marketing, digital marketing and external partners to deliver consistent, high-quality marketing programs aligned with business priorities.
- Brand Stewardship & Tone of Voice: Apply brand standards, messaging and tone of voice across product marketing initiatives, ensuring consistent, compelling communications that strengthen brand recognition and market positioning.
Key Qualifications & Experience
- 7+ years of experience in product marketing, technical marketing, B2B marketing or commercialization, ideally within environmental technologies, water treatment or industrial markets.
- Proven experience developing and executing marketing strategies for complex technical products, engineered systems or industrial solutions.
- Strong understanding of market segmentation, competitive positioning, customer buying behavior and differentiated value proposition development.
- Experience leading integrated marketing campaigns, content strategies, product launches and go-to-market initiatives.
- Ability to translate complex technical information into compelling, customer-focused messaging for technical and business audiences.
- Commercial acumen with experience connecting marketing activities to qualified pipeline, product adoption and revenue growth.
- Experience collaborating with product management, engineering, sales, business development and cross-functional marketing teams.
- Familiarity with drinking water, wastewater, industrial water treatment, water reuse or related environmental technologies is highly desirable.
- Familiarity with municipal utilities, industrial operators, engineering consultants, EPC firms, OEMs, distributors, and other water industry stakeholders.
- Working knowledge of CRM, marketing automation, digital analytics and marketing performance measurement tools.
- Bachelor's degree in Marketing, Business, Engineering, Environmental Science or a related field, or equivalent experience.
Skills & Attributes
- Strategic thinker who can translate market insights and business priorities into actionable product marketing plans.
- Strong commercial mindset with a focus on customer value, market differentiation and measurable growth.
- Excellent written and verbal communicator who can simplify complex technical concepts and develop compelling marketing narratives.
- Analytical and data-driven, with the ability to evaluate market opportunities, campaign performance and return on marketing investment.
- Highly organized with strong project management skills and the ability to balance multiple products, priorities and deadlines.
- Collaborative relationship builder who can influence stakeholders and work effectively across technical, commercial and marketing teams.
- Proactive, adaptable problem-solver who takes ownership, embraces feedback and identifies opportunities for continuous improvement.
- Curiosity about emerging technologies, environmental challenges and evolving customer needs.
- Passion for environmental innovation and delivering meaningful impact for clients and communities.
Onterris is a leading global environmental solutions company partnering with organizations to solve complex challenges where environmental pressures, regulatory expectations and operational risks intersect. Guided by our mission to advance the way of life without compromising the integrity of our environment, we believe environmental responsibility and human progress are fundamentally connected. Our scientists, engineers, field teams and consultants apply systems thinking that unites science, data and practical expertise to deliver solutions that strengthen our clients’ resilience, mitigate risk and protect the air, water and soil that sustain communities, while uncovering responsible paths forward for planet and progress. For more information, visit www.onterris.com.
We are an equal opportunity employer and encourage applications from people of all backgrounds. We acknowledge that these experiences and perspectives help to enrich our teams and contribute to our ongoing success. We are committed to providing access and reasonable accommodation in our employment for all applicants. For US residents, click here to learn more.
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